How can I get the same dramatic effect as red lipstick?

I would DEFINITELY try a shiny coffee lip gloss. Gloss works wonders, unless its too runny or sticky. If you want to go for bold I would say a light coat of clear gloss over it.

The darker your complexion, the darker the red you need. By darker, I do not mean duller, so not less vibrant, but rather than a strawberry red, try a deeper shade.

The easiest way to figure it out would be to go to a mall and find a cosmetician. Most would be happy to do your lips, so you can see what they look like. They will also normally give you tips on shading and what gloss to use.