CK3252 Created at Jan 07, 2026 07:33:24 Updated at Jan 08, 2026 08:18:03
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Philippines - Population and Demographics
Total Population (January 2024 Estimate): Approximately 118.80 million people.
Total Households (2020 Census): 26,389,835 households.
Average Household Size (2020 Census): 4.2 members per household.
Philippines - Internet and Digital Usage
Internet Users (January 2024): 88.58 million people.
Internet Penetration Rate (January 2024): 74.6% of the total population.
Social Media Users (January 2024): 92.05 million active users.
Note: The number of social media users can sometimes appear higher than internet users due to methodology differences in reporting active accounts versus unique internet users, or the inclusion of multiple accounts per individual.
Mobile Connections (January 2024): 161.8 million active mobile connections, representing 136.2% of the total population (indicating multiple mobile subscriptions per person).
Average Daily Time Spent Online (Aged 16-64, January 2024):
Using the Internet: 8 hours and 21 minutes.
Using Social Media: 3 hours and 23 minutes.
Current Exchange Rate
As of October 26, 2023, 1 USD = 57.45 Philippine Pesos (PHP) Note: This rate is subject to constant fluctuation due to market dynamics. It is an indicative rate and may vary slightly depending on the specific financial institution or platform.
Economic Context: Average Income in the Philippines
Understanding the cost of services requires context from the average income. Income levels in the Philippines vary significantly based on profession, region, and skill.
Income Metric
Typical Monthly Income (PHP)
Notes
Average Individual Income
₱15,000 - ₱25,000
This range represents a rough estimate for an individual in an urban area with regular employment. Many Filipinos, especially in rural areas or in informal sectors, earn significantly less. The median income is generally lower than the average.
Minimum Wage (NCR)
₱13,200 (approx.)
Based on the daily minimum wage in the National Capital Region (NCR), which is the highest in the country (approx. ₱610/day x 22 working days). Minimum wages in other regions are considerably lower, impacting affordability of services.
Average Household Income (2021)
₱26,700
According to the Philippine Statistics Authority (PSA), the average monthly income for a Filipino family in 2021 was ₱26,700. This figure includes income from all family members and various sources, and often supports multiple dependents.
Connectivity & Entertainment Costs
This section details typical pricing for internet, cable TV, and IPTV services in the Philippines. For "Percentage of Average Income" calculations, a reference point of ₱20,000 for an individual monthly income has been used for illustrative purposes. It's important to note that for those earning minimum wage or less, these percentages would be significantly higher, impacting affordability.
Category
Service/Type
Typical Monthly Pricing (PHP)
Notes
% of ₱20,000 Income (Approx.)
Internet Pricing
Fixed-Line Fiber Broadband (50-100 Mbps)
₱1,500 - ₱2,500
Standard home internet plans from major Internet Service Providers (ISPs) like PLDT, Globe, and Converge ICT. Offers reliable speeds suitable for streaming, online work, and gaming. Often includes a free modem/router.
7.5% - 12.5%
Mobile/LTE-A Home Wi-Fi (Basic)
₱699 - ₱1,000
Wireless home internet options, typically slower or with data caps, suitable for lighter internet usage or areas without fiber infrastructure. Data caps and throttling are common at lower price points.
3.5% - 5%
Cable TV Pricing
Basic Cable TV Package
₱299 - ₱500
Entry-level packages from providers like Sky Cable or Cignal. Includes local channels and a selection of essential international news, movie, and entertainment channels.
1.5% - 2.5%
Mid-Tier Cable TV Package
₱800 - ₱1,200
Offers a wider selection of international channels, some HD content, and potentially genre-specific channel packs. Often chosen by households desiring more diverse entertainment options.
4% - 6%
IPTV / Streaming
ISP-Provided IPTV Add-on / Basic Streaming Service
₱199 - ₱400
IPTV: Often an add-on service offered by ISPs with their internet plans (e.g., PLDT's Cignal Play, Globe's entertainment bundles). Streaming: Includes basic subscriptions to popular app-based services like Netflix Basic, HBO Go, or Disney+ Mobile.
1% - 2%
Premium Streaming Service (e.g., Netflix Premium, Disney+ Premium)
₱400 - ₱600
Higher-tier subscriptions for streaming platforms, offering features like 4K resolution, multiple simultaneous screens, and broader content libraries. These are standalone app subscriptions, distinct from traditional cable or ISP-provided IPTV boxes.
Evolved from ABS-CBN's previous streaming services (iWant, Kapamilya Online Live) to consolidate content for local and global Filipinos. Relaunched as iWantTFC in 2020.
Filipino movies, TV series, news, live channels (Kapamilya Channel, ANC), music, documentaries, reality shows, originals.
Data not publicly available; Estimated in millions globally.
Data not publicly available; Estimated in millions globally.
Launched globally as the international version of Tencent Video. It expanded significantly in Southeast Asia, including the Philippines, eventually merging with iflix's SEA operations.
Asian dramas (Chinese, Korean, Thai, Filipino), movies, anime, variety shows, documentaries, original content.
Data not publicly available for PH specific; Estimated in millions regionally.
Data not publicly available for PH specific; Estimated in millions regionally.
A global streaming service launched by Discovery Inc. (now Warner Bros. Discovery) in January 2021, expanding to markets including the Philippines often through telco partnerships.
MediaQuest Holdings (parent company of TV5 and Cignal)
Mandaluyong, Philippines
TV5 is a major broadcast network. Its digital platforms and the dedicated One PH (news and public affairs) app/website provide live and on-demand streaming of its content.
News, public affairs, sports (PBA, PVL), entertainment shows, dramas, movies, live TV streaming.
Data not publicly available; Estimated in hundreds of thousands for digital platforms.
Data not publicly available; Content primarily ad-supported or bundled with Cignal Play.
Roland Ros, Rexy Dorado, Andrew Pineda, Paolo Pineda
Pasig, Philippines
Launched in 2018, rapidly growing as a live-streaming social commerce, entertainment, and content platform focused on Filipino content creators and audiences.
Live streams (user-generated), original shows, game shows, music, podcasts, virtual events, interactive content.
Over 10 million downloads; Estimated in millions for MAU.
Data not publicly available; Paid users engage through in-app purchases and virtual gifts.
GMA Network is one of the largest broadcast networks in the Philippines. Its digital presence includes streaming services like GMA Now (mobile digital TV receiver + app) and GMA Pinoy TV (international subscription service).
News, public affairs, entertainment (dramas, variety shows, reality TV), films, live TV streaming (via GMA Now/Pinoy TV).
Data not publicly available; Estimated in millions for overall digital reach, specific app usage varies.
Data not publicly available for local; GMA Pinoy TV is a paid international service.
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